Times Square, NYC
Today SottoStudios and COLAB stand ready, in collaboration with Design/Build ride and media partner Medici Machines to supply any unique or bespoke shape or ride configuration to make your project unique and turn key. What you see is merely an example of what can be done. Let your mind run wild, ours did!
Description: "Thrillboard" (Ride and LED Billboard combined), is actually an observation and free fall ride woven into a massive conical LED skyscraper sculpture. Guests board weather protected "Pods" with on-board Audio systems synched to the experience and the sign. The "Pods" can also tilt 19 degrees for added thrill. Now any brand that wants to sponsor the sign can become the "must do" experience in Times Square or any metropolitan city.