SOTTOSTUDIOS
EXPERIENTIAL SOLUTIONS
Mack McCoy Product and Brand Design
One the biggest issues facing many contrived brands is their lack of authenticity. Not the problem here. The popular saying "The Real McCoy" hails back to the legendary Mack McCoy family. When they decided to build their own values based brand, we were excited to design the most futuristically traditional products that come from the heartland. That led to designing these products for the Mack McCoy family.
These images are very preminimary and will evolve and may change as the industrial design process ensues, but the vision is very clear.
Carbon fiber gives the wallet a "past meets future" equestrian inspired feel. ©SottoStudios/LA
Another image depicting the look of the wallet with the hidden tracker element within. The blue pairing light confirms the TRACKR is on and live. ©SottoStudios/LA
The brand identity and logo, is also part of our services for the Mack McCoy brand. ©SottoStudios/LA
Developing the brand.
The biggest issues facing brands is their lack of authenticity. Not the problem here. The popular saying "The Real McCoy" hails back to the legendary Mack McCoy family. When they decided to build their own values based brand, we raised our hands and wanted to design the most futuristic traditional products that come from the heartland.
Industrial Design. Developing the brand through reactive imagery.
Early design direction for Carbon Fiber eyewear.
Early concepts to embed tracking devices.. We later went to the edge of the Wallet for practical battery reasons.
Thumbnail sketches explain to the team how the wallet should be constructed...©SottoStudios/LA
Early design development of the TrackR module ©SottoStudios/LA