Sottostudios was hired to invent a short form format for a news program to attract and sustain Current TV's target 18-35 demographic. Sotto landed on using search terms to drive the news stories in the same way we randomly surf the net. This was a hit with Sergey Brin and Larry Page of Google and it premiered on Current TV in 2005 as their premium showcased project. It won a BDA Award for the red globe opening sequence. Here are some of the 14 early tests Eddie directed for the channel.